While browsing through the lazy neighborhood of Lodhi Colony last weekend, I stumbled upon an uber cool store named “Play Clan” – a desi inspired retail outlet that carries merchandise produced by a small group of insanely talented designers who believe in putting the laugh-out-loud spin on everyday objects. This is “Indie Cool” at its best.
Owned by India’s new design guru Himanshu Dongra, his work represents a mix of Indie pop art with a dash of humor based on everyday life in India. Their works of art depicted from street culture, deities & Bollywood icons extend into products that include fashion wear, stationary items, accessories and home goods.
I caught up with Himanshu yesterday in his fabulous store in Lodhi Road and asked him how it all began. Here are some excerpts from our conversation.
Tell us a little about yourself.
I come from a fashion background. Having studied fashion from NIFT, I always had a slant towards the illustrative and graphic stance to things.
When and what motivated you to start Play Clan?
I started Play Clan in 2008 with the idea of making great design more accessible and affordable. We started out with the simple idea of just having fun with art on everyday life themes in India. The response we received was well appreciated and one thing led to another; we got a couple of international awards such as ‘Elle Décor’ award for ‘Best New Talent in India’ which encouraged us to take this concept forward and extend the range and make more products.
How are you involved in this venture?
As the Founder of Play Clan, I have the task of sustaining the brand so to speak; my job is to come up with retail concepts, showcase our products, develop more collections and ensure the quality of our products. All of our products are well thought out with a certain level of detailing and a lot of conceptual placement of artwork and techniques. These items are made in India with pride.
Where does the Play Clan team get its inspiration from?
I think for us, “making the mundane magical” was what we intended to do when we started out and still continue to do so. We get our inspiration from everyday life in India and look for humor and small pleasures attached with them.
How was Play Clan’s collaboration with Paul Smith?
It was a real honor for us to be associated with the iconic brand. We thought there were similar synergies to his design processes and ours. We came up with this idea of presenting a "Tale of Two Cities", a project that showcases the relationship between Delhi and London through a series of Warli artworks featuring the two respective cityscapes and their iconic figures.
Future plans for Play Clan
We intend to open more stores all over the country. We are launching our new store in Pune within the next two months. We are looking forward to doing interesting things like opening a café someday.
So if you want to get your funny bone tickled, do make a halt at Play Clan. Even their online store has a funny tagline - its says 'from our store to your door' . LOL!!!



















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