I have stated this time and again, “Simplicity is the ultimate sophistication!” The ability to pull off anything that’s simple with ease is the ultimate test of your personal style quotient. For this very reason, I have always been fascinated with simple yet wearable jewelry – not only will the pieces stand the test of time, but they also become a part of your signature look. With that in mind, I recently caught up with a very gifted jewelry designer.
Meet Pratima Sethi – Head Designer of Fine Jewelry for Sethi Couture (formerly known as Manak Couture). A bay area native, Pratima grew up with jewelry in her genes. She remembers her parents taking her to trade shows since she was six months of age. Though she earned a MBA from USC and worked in Silicon Valley’s tech sector, her heart always belonged to jewelry design. She started out designing engagement rings and other jewelry for co-workers for fun – before she knew it, she was designing for Manak full time.
Prior to Pratima joining the family business, Manak Couture was known for its one of a kind red carpet statement pieces. It was her innovative vision and passion for contemporary designs that today has made Sethi Couture a brand synonymous with casual luxury jewelry – fine jewelry that can be worn on daily basis.
Pictures don’t begin to do justice to the simplicity of her design pieces; you have to actually be there in the moment to appreciate their magnificence. We recently caught up with her in her San Francisco office, chatting away as to how it all began and what makes her create these exquisite pieces of jewels.
Here is an extract from our conversation.
When did you first start to design jewelry? What motivated you to start?
I started designing about six years ago when I officially joined Manak but I launched my line formally in 2009 as Sethi Couture. Back then, Manak was manufacturing large statement pieces like the ones you see at red carpet events – they were gorgeous pieces but un-wearable on a daily basis. That inspired me to create a collection that is more for the Western market – for someone who is looking for fine jewelry that is still luxurious and something they can wear from daytime to evening.
What story do you wish to tell each time you design a new line?
I try to launch at least two collections a year and the inspirations behind these come from anything from my travels to fashion images I’ve seen that I liked. For instance, this past summer I spent two months in Belgium vacationing with my husband’s family. There, I got a chance to see their heirloom jewelry and that inspired me to create a new collection in which I incorporated their heritage into these beautiful pieces. This new collection is going to be launched in January and it is really an inspiration from an antique passed down style of jewelry.
Tell me about your design process: conceptualization to finished piece.
I go about it in two ways. One way, is pure imagination – sketching and then refining those sketches and submitting them with specifications to the factory. The second way is by playing around with the stones and experimenting with different color combinations and cuts. I take a large white sheet of paper, put the stones on there and just start moving them around and seeing what comes up. Then, I take a photo, and start the sketching process.
How would you characterize your jewelry designs?
They are definitely feminine pieces. I have a few collections which range from romantic, to classy, to edgy jewelry. I also have an Art deco collection that has more straight lines and geometric shapes but the one thing that is prevalent throughout all my collections is the clean lines as what I like to describe as ‘simple elegance’.
Personally speaking, what is your most prized jewelry possession?
My most prized jewelry possession is a set of simple white gold bangles that my uncle gifted me when I was a child. Amazingly, it still fits me and the nice thing is that I can mix it in with my own designs and wear them till date.
Tell me, what are your thoughts on jewelry trends for 2011?
For 2011, I think one of the hottest trends that is going to continue is layering – not just layering of necklaces but also layering in terms of bangles or stacking rings of different metals.
Who are your favorite designers?
It ranges; there are a couple of small scale designers whose work I love – Rebecca Overmann and Meghan Thorne. They create more organic, one-of-a-kind pieces. For a classy clean look, I really like Kwiat. They have high quality stones.
What are your future plans?
My future plans are to continue to grow the Sethi Couture brand. To expand by having more retail outlets, but always staying true to what the brand is known for which is natural color diamonds and different cuts of diamonds.
Sethi's gems have a vintage look and feel to it. Something like what your grandmother would have given you in your childhood. You can get a hold of some of her goodies here and here.
Recent Comments