This just came in. Last week, one of my friends based in New York went on a shoe shopping spree on Madison Avenue, looking for the perfect pair of metallic tie up heels instead what she found was a treasure trove of fabulous Indian haute couture stuff. Step into New York`s most happening boutique – Soigne K (pronounced as swan-yay, meaning elegance in French) is the latest entrant of multi designer boutiques making waves in the US.
Started by Soigne Kothari, an entrepreneur in the making, a renowned jewelry designer, and an eternal Mumbaikar at heart is all set to bring high end contemporary Indian fashion to the Western world. Her namesake minimalistic store spans over two levels carrying lavishly embellished one-of-a-kind saris, Cavalli-esque-printed tunics, feathered and crystal studded mini dresses, a state-of-the-art Indian bridal salon equipped with sari-draping and tea services. Very impressive indeed!! We recently caught up with her all the way from Delhi. Here are some excerpts from our telephonic conversation.
Tell us a little bit about yourself.
Having resided in New York City for over ten years, I’m still a Mumbaikar at heart. After completing my undergraduate degree in Finance in India, I received an Associate’s degree in Fashion Merchandising from the Fashion Institute of Technology in New York City. Prior to starting Soigne K, I used to design a jewelry line called Karma, which was spiritually inspired and was distributed exclusively by Fragments.
What inspired you to start Soigne K?
I opened Soigne K five months ago as a platform for Indian designers in the Western market. Having studied and worked in fashion, I recognized the high level of design, quality and craftsmanship that is possessed by many Indian designers and inherent in many Indian products. I felt that many of them had not achieved international recognition as there are very few outlets to showcase these incredible designers to Westerners. I`m hoping that Soigne K will showcase their talent as well as introduce Western women to new unique designers and ways of dressing.
Which designers does Soigne K house?
The ground level at Soigne K displays high-end contemporary wear, while the upper level is dedicated to evening wear, fine jewelry, and traditional Indian wear. With our merchandise I constantly strive to purchase items that fuse the sensibilities and aesthetics of the western woman with the very best fashion that India has to offer. Some of our featured designers include Tarun Tahiliani, Manish Arora, Falguni & Shane, Rajesh Pratap, Pria Kataria, Prashant Verma, Ranna Gill, and Cue to name a few.
Which designers can we find in your closet?
I often wear silk dresses from Prashant Verma, jackets from JJ Valaya, tunics from Pria Kataria, sequin leggings by Manish Arora and for special occasions, stitched saris by Tarun Tahiliani, gowns by Azara and jeweled clutches by Malini.
How would you describe your style?
My style is colorful, feminine and sophisticated: A perfect blend of east meets west. I love mixing pieces from Indian designers with western staples such as jeans, blazers and black pants. For instance, when I am going out for dinner I often wear a colorful silk dress with a black blazer over it, or one of our hand-embroidered coats with a white tee and jeans.
What are your future plans?
My future plans are definitely sustaining and growing the brand Soigne K. Besides providing clients with the highest level of customer experience, I’d like to include a custom clothing division where clients can have made-to-order clothing made for special occasions. Also, I would eventually like to open several more Soigne K boutiques in various cities across the US.
I can’t wait to go to their store and check out their goodies. I`m hoping she opens one soon in my city, San Francisco. Soigné, hope you are listening??
Soigne K
717 Madison Avenue
New York, NY
Ph: 212.486.2890
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